Presenting the Co-authors of  Executive Image Power . . .

Amy Elizabeth CassonAMY ELIZABETH CASSON, AICI FLC
Polished Image
Helping professionals win in business
519-872-8249
amyelizabethcasson@polishedimage.ca
www.polishedimage.ca




Leading certified corporate image, etiquette and communications consultant Amy Elizabeth Casson believes that a polished image greatly influences whether or not a professional will succeed in business. As a result, she specializes in polishing the presence of professionals across North America so they can differentiate themselves and their companies from the competition, effectively build rapport with potential and existing clients, and exude confidence and charisma.

Since 2004, Ms. Casson has polished the presence of thousands of corporate clients, including Deloitte Consulting, Investors’ Group, Nestle Canada, Johnson & Johnson and TLC Stores, through workshops, seminars, e-learning solutions and one-on-one training. Her flagship programs—“Professional Presence University” and “Branding Me”—have garnered rave reviews from both the corporate and educational worlds.

Ms. Casson is the career image consultant for www.monster.ca, Canada’s leading job search portal. She has been quoted in newspapers, including the National Post, and has appeared on television programs and radio shows. She is a certified image consultant, personal brand strategist, DiSC personality analyst and member of the Association of Image Consultants International. As an added benefit to her corporate clients, Ms. Casson has previously worked as a marketing manager for a Fortune 500 company.










Executive Image Power
Table of Contents


Understanding Image Is Essential to Success
By Ginny Baldridge, AICI FLC

Image Is Everywhere
The Power of Cultivating Your Own Personal Brand
By Lauren Solomon, MBA, AICI CIP
   
The Power of Red, Yellow and Blue
Color’s Importance for You
By Cynthia Bruno Wynkoop, Esq.

Capsule Dressing for Men and Women
By Karen Brunger, BHEc, AICI CIP

Executive Style
Unlock Your Power Image
By Beth Thorp, AICI CIP, CMB

Business Casual
Dressing Down With Style
By Anne Sowden, AICI CIP

Be Critical of Your Clothes, Not Your Body
Choosing What’s Right for Your Body Type
By Jennifer Bressie

Head To Toe
Details Matter
By Colleen Abrie, AICI FLC, CDI

Closet Rx: Your Prescription for an Ailing Closet
How to Make Your Wardrobe Well
By Divya Vashi, AICI FLC

The Perfect Pack
Dressing Well from a Carry-On
By Julie Kaufman, MBA, AICI FLC

Sprinting to the Executive Suite
Your Presence Is Your Competitive Advantage
By Kathryn Lowell, AICI CIP

The Nine Tenets of Body Language
How to Increase Your Personal Effectiveness
in Every Situation
By Beverly Samuel, MS, AICI FLC

Networking Savvy from the Inside Out
Essential Strategies for Developing Solid
Business Relationships
By Brenda Moore-Frazier, MS

Dining for Business Success
What You Don’t Know Can Sabotage Your Image
By Joanne Blake, AICI CIP

Navigating the Corporate Cocktail Party
With Style and Grace

By Amy Elizabeth Casson, AICI FLC

Tech Etiquette
Perfecting the Art of Modern Communication
By Peggy M. Parks, AICI CIP

Give a Great Presentation
Effective Public Speaking for Executive Impact
By Maureen Merrill

Make It Your Best "15 Minutes"
Looking Your Best for Television, Video and
Videoconferencing
By Suzanne Mauro, AICI FLC

China
How to Succeed in the 21st Century’s Gold Rush
By Betty Chu, AICI FLC

Civility
A Solid Foundation for Your Image
By Yasmin Anderson-Smith, MCRP, AICI FLC