Presenting the Co-authors of  Executive Image Power . . .

Betty ChuBETTY CHU, AICI FLC
Succeed and prosper
in the international business arena!
(408) 402-3420
betty@classinstyle.com
www.classinstyle.com




People who do business internationally often find themselves perplexed by some business and social interactions. Even sophisticated, longtime international travelers can find themselves in situations where they are at a disadvantage. Expert Betty Chu helps Asian and North American business people excel while seeking opportunities in one or both of these two world economies.

Betty Chu is a uniquely qualified image and international etiquette consultant. She was born and raised in Taipei, Taiwan, and spent the second half of her life in the United States—much of it in Silicon Valley, in the San Francisco Bay Area. She became an image consultant after a long career in art and design that included owning her own apparel company. Her particular combination of experience makes it possible to help business people master how to "dress for success," as well as what to say and do in a variety of cross-cultural business and social situations. She is a certified corporate etiquette and international protocol consultant, and was trained by the prestigious Washington School of Protocol. She has also received advanced image consultant training in both Asia and United States, and is a Certified Universal Style™ Consultant.

"Betty Chu is a consummate professional—knowledgeable and sincere!"
Executive Image Power
Table of Contents

Understanding Image Is Essential to Success
By Ginny Baldridge, AICI FLC
Image Is Everywhere
The Power of Cultivating Your Own Personal Brand
By Lauren Solomon, MBA, AICI CIP
   
The Power of Red, Yellow and Blue
Color’s Importance for You
By Cynthia Bruno Wynkoop, Esq.

Capsule Dressing for Men and Women
By Karen Brunger, BHEc, AICI CIP

Executive Style
Unlock Your Power Image
By Beth Thorp, AICI CIP, CMB

Business Casual
Dressing Down With Style
By Anne Sowden, AICI CIP

Be Critical of Your Clothes, Not Your Body
Choosing What’s Right for Your Body Type
By Jennifer Bressie

Head To Toe
Details Matter
By Colleen Abrie, AICI FLC, CDI

Closet Rx: Your Prescription for an Ailing Closet
How to Make Your Wardrobe Well
By Divya Vashi, AICI FLC

The Perfect Pack
Dressing Well from a Carry-On
By Julie Kaufman, MBA, AICI FLC

Sprinting to the Executive Suite
Your Presence Is Your Competitive Advantage
By Kathryn Lowell, AICI CIP

The Nine Tenets of Body Language
How to Increase Your Personal Effectiveness
in Every Situation
By Beverly Samuel, MS, AICI FLC

Networking Savvy from the Inside Out
Essential Strategies for Developing Solid
Business Relationships
By Brenda Moore-Frazier, MS

Dining for Business Success
What You Don’t Know Can Sabotage Your Image
By Joanne Blake, AICI CIP
Navigating the Corporate Cocktail Party
With Style and Grace
By Amy Elizabeth Casson, AICI FLC

Tech Etiquette
Perfecting the Art of Modern Communication
By Peggy M. Parks, AICI CIP

Give a Great Presentation
Effective Public Speaking for Executive Impact
By Maureen Merrill

Make It Your Best "15 Minutes"
Looking Your Best for Television, Video and
Videoconferencing
By Suzanne Mauro, AICI FLC

China
How to Succeed in the 21st Century’s Gold Rush
By Betty Chu, AICI FLC

Civility
A Solid Foundation for Your Image
By Yasmin Anderson-Smith, MCRP, AICI FLC